Dropshipping is not new, but various social media platforms have skyrocketed its popularity worldwide. Sellers previously marketed their products via eBay and/or Facebook adverts. But the boom in ”influencer marketing” has given them access to many more credulous customers. Once you’ve applied this criterion to each product, find out as much as you can about your target audience.
Dropshipping is all about mastering the art of marketing
The success of a dropshipping model stands on fast shipping, delivering high-quality and unique items, making impulse buys that your customers cannot resist. As a major amount of tasks will be done by the dropshipping supplier, as a business owner you simply have to spend time learning how to master ads, grow your traffic, converting your store’s visitors.
- Use social media marketing
Social media has a tremendous potential to drive traffic to any business. Quality social media campaigns are a driving force of engagement, conversion, retention and overall customer lifetime value. With a proper audience-building strategy, you can use social media marketing as a growth hack for your business.
- Instagram advertising
One of the greatest benefits of using paid advertisements on Instagram is that it allows you to target your audience more precisely. Instagram is a networking and communication platform. It is important to create a voice through your content and engagement on this platform because it will give your brand a unique identity. Using Instagram paid advertising is to boost the overall brand awareness among a wider audience. With so many active users on the platform, more people will become aware of your brand.
- Drive dropshipping sales with product photography
A picture being worth a thousand words. The right images increase sales and limit product returns. The upfront cost might seem steep, but one good photo can sell hundreds of products. So, try to make use the trend of professional product photography. And it’s by far the best way to stand out among competition. Whether you hire a professional to click your products or opt for DIY hacks using your mobile, product photography brings enormous value to your dropshipping business.
The dropshipper doesn’t place an order until the customer does, and rarely touches the merchandise. It’s often shipped directly from China to the customer, which can cause delivery times of more than 90 days. Dropshipping is, in a nutshell, e-commerce without inventory. It is a popular business model in the e-commerce industry and now accounts for a third of e-commerce.