Reviews go a long way in influencing public opinion to a large extent. Customers choose their products based on consumer reviews. In fact, they help sellers close sales. Therefore, each and every website nowadays, particularly retailers encourage buyers to place reviews on their websites. These reviews are treated as valuable and they can be placed on anything, right from the product to its packaging and shipping. A host of positive reviews actually do not mean that the product is great. They are simply indicators helping you to choose a particular product. A couple of negative reviews will also be placed and that will be helpful because everything cannot be hunky dory.
Absence of any kind of reviews actually bring out the fact that the store does not have enough reviews or it is not confident about its products and business thus discouraging customers to place reviews. Both these points acts as negative publicity for the business. Products sourced from Chinese suppliers wholesale as it is skimmed by customers and then having no or all positive reviews can harm the sales. People become suspicious about such reviews and they appear made up. Every store needs reviews and they also answer questions regarding product descriptions, promotional videos and feature lists. If a particular retail site has extensive reviews, it will definitely fare well.
Not Just Ratings
Reviews actually answer some of the most important questions regarding product price and quality. They work to instil confidence among the readers. People who buy stuff online, are obviously becoming tech savvy and thus before making any decision to buy something, they will go through the reviews. Seasoned shoppers not only look into product reviews but also into the detailed reviews to know about the product.
What is the best Way to Get Products Reviewed?
As we have established the fact that reviews are important, now we have to know about the best way to get the reviews. Giving reminders to the buyers when they visit next time and follow-up emails are 2 of the most effective ways to get reviews. Some big shot online retailers offer bonuses or points if the customers place an honest review. It is also important to make the process easy and convenient for the customers. Thus, provide a simple form seeking product review. Only incorporate points that are absolutely necessary like name, content along with a headline and stars indicating the quality.
Under the best circumstances customers should be able to upload some sort of media like video or photos. There are certain third-party services that can tie with the existing e-commerce websites to go through the approval process on your behalf. When you shift your shopping cart, make sure that you can import your reviews along with the cart.
Inculcating Faith in Review Process
Shoppers must find the reviews to be honest. Thus, encouraging negative reviews is highly important as long as they do not use offensive words. These reviews also promote product sell as one customer will find something important while the other will not find it important. Shoppers are intelligent and they know that each and every product will not provide functionalities leading to 5 stars all the time. In fact, addressing the customer’s problems and answering their queries only increases the value of your website.
Sourcing products from China is not easy and thus using reviews to create an image regarding your products is a good idea. In fact, addressed reviews add more value to your retailed website.