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Online Sales Strategies

Strategies to Boost the Performance of your Online Sales

Finding a reliable sourcing agent in China is a difficult task but it is even more challenging to sell the products that you have sourced form China. Selling products by using popular online portals such as Amazon and eBay seems easier than it actually is. Without an accurate selling strategy and plan, not even e-commerce giant like Amazon could help you out. Here we are offering actionable strategies business owners can apply to boost their online sales performance.

Make special deals stand out-

Most e-Commerce portals are flooded with different sort of information. This means that often shoppers will end up missing deals. To ensure that your offers are not getting lost in oblivion, highlight your special deals in such a way that shoppers can easily identify them. Try to make your offers and deals more visible to the customers. Also offer promotional discounts with your products. Shoppers simply love this.

Use your social channels to sell your products-

Social-driven retail sales are growing at a faster rate than all other online channels, and buy buttons play a starring role in this growth. Here are your options:

  1. You could finance a YouTube channel
  2. Use buy buttons on your official Facebook page
  3. Integrate Buyable Pins on your Pinterest account

Boost your product’s desirability by adding images-

Images of your products make them seem more desirable and enticing to the shoppers and are a powerful sales tool. Along with a fantastic image try to highlight the benefits and value of the product. By carefully analyzing sales during each test, you’ll learn exactly where to place product images for maximum impact.

Build a website-

Having a website entirely dedicated to sell your products will definitely pay rich dividends. Even if you don’t want to sell on your website with a shopping cart, you can link it to your product listed on the online web store. Encourage your customers to recommend your site to their friends. For example, you could offer a discount or reward to customers referring 3 paying customers to your online shop. The prime benefits of a website is if you are not willing to carry on selling product by using online web store, you can sell your products from your own website.

Price hike-

Hiking the price of a product to generate more sale seems absurd but to a some extent it is true. A particular group of customers judge product quality by the price of the product so increasing product price may grab those customers and make a good profit on the business. Price strategy for sourcing products online may also be tied to the economic “law” of supply and demand. The law of supply and demand states that prices should rise as demand for the product rises. The rise in price leads to a rise in profits, which allows the company to produce more products. The additional products lead to a surplus, the surplus causes prices to fall once more, and the lower prices lead to an increase in demand, starting the cycle over again.

Structure your product in a planned way-

In many instances, a greater variety of choice can lead to indecision on the part of the prospect, which in turn results in lost sales. If you have a wide range of products, consider structuring your site or product pages in a way that offers visitors as few choices as possible. This reduces the possibility that the visitor will be overwhelmed by dozens of different products. This can be accomplished by arranging your products into increasingly narrow categories

After sourcing products from China, selling them successfully in your home-market is quite a challenge. But if you follow a right strategy you can really make the most out of the market and drive your sales.

About Michael Wong

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