China’s meteoric rise as a low-cost manufacturing hub in the world draws the attention of leading US companies to source products from here. Purchasing goods and items from China has allowed companies to boost their ROI along with gaining a competitive advantage over their rival companies. Over the years American business owners have learned how to make the most out of Chinese manufacturing market.
To be honest, sourcing quality products from this country can be a tedious and complex process. That’s why many companies prefer to take services of a China sourcing company to implement low-cost procurement of goods. These sourcing companies help in giving access to best quality resources available locally. Even though you have found a reliable Chinese sourcing, still there are certain other aspects that need to be reviewed properly. Here we are providing the areas often overlooked by the US companies.
- China, in spite of being the cheapest location for American retailers and manufacturers to source goods or products, has seen a sharp rise in the manufacturing cost. So it is paramount that the product you are sourcing from China must have a good demand in your local market. Otherwise your investment will not give the return you have expected.
- Just because a lot of people are sourcing a particular product it doesn’t necessarily mean that it will sell well. You need research your home market comprehensively to identify the demand for a particular item. Your sourcing strategy should be based on your market research and findings.
- When it comes to select a profitable product, there are two ways of becoming successful. First, go for a big product niche, second, figure out a single product that already sells well. Choosing a niche signifies that you are going to source and sell all the products of a niche. For example, suppose bathroom is your niche, then you are going to source and sell every item related to bathroom such as sinks, towel, mirrors and so on. Selling a single product means you will sell a single item, for instance, if you have chosen towels, you will only source and sell towels not any other items. This mode of strategy is particularly ideal and safe for the beginners.
- It is worth for the US companies to set up a more formal business structure, such as a WOFE, in order to form strategic relationships with the Chinese sourcing agents.
US companies considering sourcing from China need to articulate more comprehensive strategies to capture the real competitive advantages. Do keep in mind that you can expect stiffer competition with the products that have higher selling rate.